Participatory media in India: Overcoming fatal broadcast boundaries
November 13th, 2007Extreme poverty and social inequality has made India one of the most high-risk countries for catastrophic spread of the HIV epidemic. Today, 5.7 million people in India are living with HIV/AIDS and the number is growing rapidly (more stats). Studies have found that impoverished communities in India have very minimal knowledge on how to prevent HIV infection.
The media could be an effective way of disseminating this information and stemming the tide of this deadly epidemic. However, educating the public on such controversial subjects as safe sex is very challenging and has been made difficult by social and legal limitations on what can be televised in India.
So, when I saw this video on YouTube, I knew that it was an enormous win for participatory media and for the fight against AIDS.
And, did I mention, it is also hilariously entertaining. If you like bollywood and you like public health, you will love this music video.
–Caricia Catalani
November 13th, 2007 at 2:15 pm
This is absolutely, gut bustingly, hilarious! Where did you find this?
November 15th, 2007 at 12:20 pm
This was sent to us by Dr. Maria Ekstrand, from the University of San Francisco CAPS (Center for AIDS Prevention Studies). If you want to find out more about their work the site is: http://www.caps.ucsf.edu